Andreas Gursky
99 Cent, 1999
c-print mounted on Plexiglas in artist’s frame
81 1/2 x 132 5/8 inches
from the Broad Art Foundation website:
“Gursky began digitally manipulating his prints as new photographic technologies were invented. In The Broad Art Foundation’s 99 Cent Store, 1999, Gursky has altered the image to place the foreground and background on the same visual plane and eliminate atmospheric perspective. This subtle modification flattens the image and emphasizes the formalist structure of the work. Although these digital adjustments make the work more abstract, Gursky’s documentary style is not affected. While the audience may be aware that the image has been manipulated, we are in the dark as to exactly which elements have been changed or removed. The viewer must accept the (unknown) inauthentic qualities within a seemingly objective recording of our world.”